基于百度指数的校园足球网络关注度时空特征研究

Research on Spatial and Temporal Characteristics of Campus Football Concern Based on Baidu Index

投稿时间：2018-12-17

DOI：

英文关键词:Baidu index campus football big data time series spatial clustering

基金项目:

作者	单位	E-mail
韩朝一	苏州大学体育学院	414764805@qq.com
钟华	苏州大学体育学院	zhonghua1981-@163.com

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中文摘要:

随着校园足球进入深化改革初期，我国足球事业面临着前所未有的机遇和挑战，校园足球的关注度如何，哪些人群在关注，什么因素制约了校园足球的关注度，这些都应是在本时期研究的内容。利用百度指数的大数据平台，基于我国校园足球的现状，从定量角度，分析我国校园足球关注度的时空特征及其影响因素。研究发现：校园足球的关注度基本呈稳步上升的趋势，在2015年出现最高峰；校园足球的关注度与各省市区的国民生产总值（GDP）、足球特色学校数量等因素存在正相关的关系；全国31个省市区对校园足球的关注度差异较大，出现三级“阶梯”状分布。建议：各省市区应出台校园足球配套政策，保障校园足球的发展；加强区域之间的交流与合作，实现优质资源共享；大力建设足球特色学校，引导校园足球的发展。

英文摘要:

As campus football enters the initial stage of deepening reform, China's football industry faces unprecedented opportunities and challenges. Therefore, much should be studied now, including how much attention is attached to campus football; which groups are concerned about it; what factors restrict the attention of campus football? This paper uses the big data platform of Baidu Index to conduct a quantitative analysis on the temporal and spatial characteristics of the campus football concern and its influencing factors in China. Findings: the attention focused on campus football basically shows a steady trend of rising, which peaked in 2015. There is a positive correlation between the attention on campus football and the GDP of each province and the number of football featured schools. The campus football concern of 31 provinces and municipalities in China varies greatly, showing a three-level "ladder" distribution. Suggestions: all provinces and municipalities should make supporting policies for campus football to ensure the development of campus football, strengthen exchanges and cooperation among regions to share quality resources; and promote the building of football featured schools to guide the development of campus football.

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