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| 德国和原西德体育电视媒体发展特点分析 |
| On the Charactristics of Sport TV Media Development in Germany and Former Western Germany |
| Received:September 07, 2011 |
| DOI： |
| 中文关键词:体育 电视媒体 发展 特点 |
| 英文关键词:sport TV media development characteristics |
| 基金项目:上海市教育委员会科研创新项目（08ZS89）、上海市重点学科建设资助项目（S30801） |
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| 中文摘要: |
| 体育是德国电视媒体发展主要推动力，体育电视媒体的发展在经历了政府垄断和自治公立体制的两个历史阶段之后，形成了适应现代市场竞争需求的双轨制发展模式。德国体育电视媒体以电视广播和体育两大文化领域发展为基础，与德国的政治体制一脉相承，体现了高度自治、竞争制衡、公益福利性的特点。利用文献分析法，通过对于德国体育电视历史发展和现状的相关研究文献和资料进行理论分析，并以最具代表性的足球为例进行阐述，揭示了德国体育电视媒体社会化发展的特征。 |
| 英文摘要: |
| Sport is the main driving force of German TV media development. After experiencing the two stages of public monopoly and autonomy, sport TV media has formed a double-track system development model, which is more fit for the requirement of modern market competition. German sport TV media is based on the development of two cultural fields of television and sports. It conforms with German political system and features the characteristics of high degree of autonomy, balance of competition and public welfare. By the method of literature study, the article makes a theoretical analysis of the history and status of German sport TV. Taking soccer, a representative sport, as an example, it reveals the characteristics of the social development of German sport TV media. |
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