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| 我国体育彩票发展现状及对策 |
| Status Quo of the Sports Lottery in China |
| Received:April 20, 2012 |
| DOI： |
| 中文关键词:体育彩票 产品 销售渠道 现状 发展趋势 |
| 英文关键词:sports lottery product sales channel status development trend |
| 基金项目: |
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| 中文摘要: |
| 主要采用文献资料法、逻辑分析法、专家访谈法，从管理体制、玩法现状、销售渠道等方面阐述了我国体育彩票发展的现状，分析当前存在的主要问题，提出我国体育彩票的发展对策，并对未来的发展趋势进行展望。 |
| 英文摘要: |
| By the ways of literature study, logic analysis and expert interview, the paper discusses the status quo of the sports development in China from the aspects of management system, play status and sales channel. It analyzes the major existing problems, suggests the ways for the development of the sports lottery in China and predicts the future development trend. |
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