基于虚拟经营的体育用品企业成长模式

On the Growth Mode of the Sporting Goods Enterprises Based on Virtual Management

投稿时间：2008-05-03

DOI：

英文关键词:sporting goods virtual management core capability

基金项目:天津市哲学社会科学研究规划项目（TJTY07-021）阶段成果; 天津市高等学校人文社会科学研究项目阶段成果。

作者	单位	E-mail
梁强	天津财经大学	liangqiang2008@126.com
张锦年	天津财经大学

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中文摘要:

虚拟经营是知识经济时代的产物，具有对市场全球化、经营一体化和商品经营微利化竞争的适应性。以外包、联盟等为基本形式的虚拟经营方式可实现战略资源的高效整合。体育用品企业通过虚拟经营可以迅速把握市场需求、获取产品进入市场的信道,实现产品品质和成本控制等竞争优势。体育用品企业要更新传统管理思维，创新经营模式，充分认识虚拟经营对企业现代化经营的启发作用和借鉴意义。

英文摘要:

Virtual management is a product of knowledge economy. It is compatible with the competition characterized by market globalization, management integration and commodity meager profit. Virtual management based on the basic modes of outsourcing and alliance may realize the highly effective conformity of the strategic resources. Through virtual management, sporting goods enterprises may quickly grasp the demand of the market, gain the information channel for the products entering the market and realize the competition superiority in product quality and cost control. Sporting goods enterprises must renew their traditional management concept, innovate management mode and fully understand the role and significance of virtual management on enterprise modern management.

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