发挥媒介体育文化传播功能，推动体育文化繁荣发展

Bringing Media's Role of Sports Culture Dissemination into Full Play and Promoting the Development of Sports Culture

投稿时间：2011-12-27

DOI：

中文关键词:文化体制改革媒介体育文化传播

英文关键词:cultural system reform media sports culture dissemination

基金项目:2012年度上海市体育局决策咨询课题

作者	单位
肖焕禹	上海体育学院体育人文学院

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中文摘要:

在我国文化体制改革的时代背景下，基于体育文化和媒介体育文化传播发展沿革的梳理，分析当前媒介体育文化传播面临的主要问题。提出发挥媒介体育文化传播功能，推动体育文化繁荣发展的具体举措：发挥媒介体育传播价值观念构建的功能，构筑科学的体育价值观念体系；发挥媒介监测体育环境与社会整合功能，促进体育和社会的健康发展；发挥媒介体育传播的教育与文化传承功能，推动体育文化繁荣发展；通过体育媒介传播生产快乐、愉悦身心，还原体育媒介传播的本质功能；发挥媒介体育传播的经济功能，推动体育产业的健康发展。

英文摘要:

Under the background of the cultural system reform in China, the article discusses the main problems which media sports culture dissemination is facing on the basis of the summary of sports culture and the development of sports culture dissemination. It puts forward some measures in order to bring media's role of sports culture dissemination into full play and promote the development of sports culture. These measures include: improving media's function of forming sports dissemination value concept to establish a scientific sports value concept system; bringing media's function of monitoring sports environment and social integration to ensure healthy development of sports and society; bettering the function of education and sports heritage of media sports dissemination to push the development of sports culture; disseminating joy and happiness through sports media so as to return to the fundamental function of sports media dissemination; improving the economic function of media sports dissemination to give an impulse to the healthy development of sports industry.

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