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| 体育网络的传播现状 |
| On the Status Quo of Sports Web Communication |
| Received:November 10, 2008 |
| DOI： |
| 中文关键词:体育产业 网站 网络传播 |
| 英文关键词:sport industry website web communication |
| 基金项目:2006年国家体育总局体育社会科学研究项目（1003SS06135）成果之一 |
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| 中文摘要: |
| 在分析我国体育产业现状的基础上，重点研究新浪体育、搜狐体育、网易体育三大门户网站。通过市场调研，观察网站情况等方法，从三大门户网站体育新闻来源，频道的栏目、赞助商与广告,受众态度这4个方面，对体育网站现状作了具体分析，指出存在的问题，并就此提出对策建议。 |
| 英文摘要: |
| On the basis of analyzing the status quo of China's sport industry, the paper focuses on three major websites of Sohu, Netease and Sina. By the ways of market survey and website observation, the paper analyzes the status quo of those websites, including the source of sports news, channel columns, attitude of the audience, etc. The conclusion is that there still exist the problems of lacking in-depth reports, low reliability, insufficient information management and entertainment attitude toward sports issues. Practical suggestions are put forward. |
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