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| 上海市社区体育俱乐部市场化运作的现状 |
| Status Quo of the Market-Oriented Operation of Shanghai Community Sports Clubs |
| Received:February 12, 2010 |
| DOI： |
| 中文关键词:上海 社区体育 俱乐部 市场化 公益性 |
| 英文关键词:Shanghai community sports club marketization public benefit |
| 基金项目:2009年度上海市体育局体育社会科学、决策咨询项目（TYSKYJ2009009） |
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| 中文摘要: |
| 采用文献资料法、问卷调查法、访谈法、统计分析等方法对社区体育俱乐部市场化运作必要性、基本模式进行理论剖析，通过对上海市社区体育俱乐部市场化运作理念、模式、发展瓶颈3个方面的现状调研分析，进而从俱乐部自身、政府、社会3个方面提出社区体育俱乐部市场化运作未来发展对策与建议。 |
| 英文摘要: |
| By the methods of literature study, questionnaire, interview and statistical analysis, the article makes a theoretical analysis of the necessity and basic model of the market-oriented operation of the community sports clubs. Based on the survey of the concept and mode of the market-oriented operation of Shanghai community sports clubs and the factors restricting the development, the article puts forward some measures and recommendations for the future development of the market-oriented operation of community sports clubs from the aspects of the club itself, government and society. |
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