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| 美国职业篮球联赛（NBA）发展的启示 |
| Revelation of NBA Development |
| Received:March 28, 2010 |
| DOI： |
| 中文关键词:美国职业篮球联赛（NBA） 发展 启示 |
| 英文关键词:NBA development revelation |
| 基金项目: |
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| 中文摘要: |
| 美国职业篮球联赛（NBA）的成功是诸多因素促成的，其中市场运作和文化内涵是其成功的主要因素。以此作为研究切入点，分析NBA的成功之处。 |
| 英文摘要: |
| The success of NBA is due to quite a few factors, among which market operation and cultural connotation are the main factors. The paper analyses the success of NBA on the basis of those two factors. |
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