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| 构建体育“迪斯尼”世界——对上海体育博物馆体验式运营模式的设想 |
| Establishing a Sports "Disney" World ---- on the Experiential Operational Mode of Shanghai Sports Museum |
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| DOI： |
| 中文关键词:上海 体育 博物馆 运营模式 |
| 英文关键词:Shanghai sports museum operational mod |
| 基金项目:2011年上海市体育社会科学、决策咨询课题（TYSKYJ2011104） |
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| 中文摘要: |
| 结合体验经济时代的特征，总结分析上海体育博物馆和迪斯尼乐园的相似之处，借鉴国外知名体育博物馆体验式运营的模式，并结合上海的城市特点，对上海体育博物馆的运营模式进行体验式策划，提出打造体育迪斯尼世界的设想，为上海体育博物馆的运营模式提供建议。 |
| 英文摘要: |
| Based on the characteristics of experiential economic times, the paper sums up the similarities of Shanghai Sports Museum and Disney World. It introduces the experiential operational modes of some well-known foreign sports museums and suggests using experiential programming for the operational mode of the soon-to-be-built Shanghai Sports Museum. It puts forward the measures for the museum based on the characteristics of Shanghai and the idea of building a sports Disney World. |
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