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| 从民间新闻到好莱坞大片：媒体对足球的叙事性干预 |
| From Folk News to Hollywood Blockbusters: the Narrative Intervention in Football by the Media |
| Received:November 07, 2017 |
| DOI： |
| 中文关键词:足球赛事 新闻 媒介 叙事干预 |
| 英文关键词:football game news media narrative intervention |
| 基金项目: |
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| 中文摘要: |
| 足球的原始价值体现在赛场，而足球的社会性价值体现在镜像、图片和文本之中。足球赛事在经过了媒体的多角度辐射之后会演化为一种大众文化。足球的主导性力量是赛事，而其参与性力量则是媒体。新闻报道带有反常性、稀缺性和惊悚性，它和足球赛事的本性类似。足球容纳了假、恶、丑，它构成了足球赛事文化的闹剧效应。媒体对足球的描述展示出现代人的价值选择。足球不仅造就出庞大的观众群，还在新旧媒体的合力作用下实现了戏剧化转型。 |
| 英文摘要: |
| The original value of football is reflected in the playing field and the social value of football is reflected in the mirror images, pictures and texts. Football game will evolve into a mass culture after a multi-angle radiation by the media. The dominant force of football is the game event and the participating force is the media. The news reports are always unusual, scarce and scary and they are similar to the nature of football games. Football accommodates falseness, evil and ugliness, which constitute a farce effect of football game culture. The media's description of football shows the value choice of modern people. Football has not only created huge audience but also achieved dramatic transformation by the efforts of the old and the new media. |
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