线上体育赛事的发展特征、现实困境与优化路径

Developmental Characteristics, Practical Dilemmas, and Optimization Pathways of Online Sports Events

DOI：10.12064/ssr.2024052201

英文关键词:online sports events digital sports sports management sports digitization

基金项目:国家体育总局决策咨询研究重点项目（2023-B-02）

Author Name	Affiliation
QU Yiting	School of Economics and Management, Shanghai University of Sport, Shanghai 200438 , China
LIU Weiyu	Postdoctoral Research Center, Beijing Sport University, Beijing 100084 , China
HUANG Haiyan	School of Management, Beijing Sport University, Beijing 100084 , China

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中文摘要:

随体育赛事发展步入数字化转型的新阶段，线上体育赛事逐渐成为体育赛事发展的新形态与新亮点。线上体育赛事借助互联网、人工智能等高新技术，有效丰富了健身场景，推动了体育参与的智能化、创新化、广泛化发展，对建设体育强国具有积极意义。从政府体育部门、办赛方和参赛者三方主体的角度出发对线上体育赛事展开系统分析，发现：1.线上体育赛事与数字化技术相互促进，具有独特的功能和价值，且其管理具有一定的特殊性；2.线上体育赛事存在相关定义和边界亟待明确、赛事标准和规范有待建立、赛事运营模式有待完善等现实困境；3.加快形成规范与发展并重的赛事发展理念、进一步明确线上体育赛事的定义和边界、构建线上体育赛事规范管理体系、提升赛事运营水平与参赛者体验，是优化线上体育赛事发展的关键路径

英文摘要:

With the advancement of sports events into a new era of digital transformation, online sports events have gradually emerged as a new and prominent form in the development of sports. Leveraging high-end technologies such as the Internet and AI, online sports events have effectively enriched the fitness landscape, promoted intelligent, innovative, and extensive participation in sports. Online sports events are of significant importance in building a sporting power. The research conducted a systematic analysis of online sports from the three parties, namely government sports departments, event organizers, and participants, and found that: (1) Online sports events are characterized by their synergistic relationship with digital technology, distinctive event functions and values, and the unique particularities of event management; (2) Practical challenges of online sports events include the need for clear definitions and boundaries, establishment of event standards and norms, as well as improvement in event operation mode; (3) The key approach to optimizing the development of online sports events lies in accelerating the formation of an event development philosophy that emphasizes both regulation and growth equally. This involves further clarification on definitions and boundaries of online sports events, establishment of standardized management systems, improvement of event operation management, and enhancement of participant experience.

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